Randa Bdeir is a recognized leader in electronic payment and credit card technology in the Arab world.
Bdeir pioneered the introduction of the card-issuing business in Lebanon in 1994 and in Syria, and played a key role in introducing and developing the merchant and e-commerce business in the Lebanese market. She is also credited with introducing the concept of the Internet card.
Bdeir was the first Arab woman to serve on the Board of Directors of MasterCard Worldwide for the Middle East & Africa, from 2000 until 2018. In recognition of her leadership and vision throughout a career spanning more than 25 years, she was recently appointed to the Global Advisory Board for Technology for MasterCard Worldwide.
Bdeir is currently Deputy General Manager and Head of Electronic Payment Solutions & Card Technology at Credit Libanais Bank, where she is responsible for the card business and electronic payment technology and solutions.
Previously, she was Head of e-Payment Solutions and Card Services and Advisor to the Group CEO at Bank Audi. Under her leadership, Bank Audi’s credit card business grew exponentially to rank 1st in Lebanon and 8th among MENA credit card issuers. Her strategic initiatives significantly enhanced the bank’s positioning as a leader and innovator in the electronic payments industry worldwide.
At Bank Audi, Bdeir led major transformation programs, such as: “Tap2Pay”, a breakthrough in NFC payments technology, which went on to win the Best Contactless Solution Award; “Cloud Pay Platform”, a converged e-wallet that embraces the future of digital payments through HCE technology; and E-Gallery, the first innovation platform aggregating future payment trends and the latest updates in payment technology.
She began her career as Marketing and Business Development Director at Fransabank, where she spent 11 years.
Bdeir holds a number of board and advisory positions and has served on various regional and international juries. She is a member of the Worldwide Alumni Association of the American University of Beirut (AUB) and recently served as a Juror for the 2019-2020 “Darwazah Startup Accelerate” competition launched by the Olayan School of Business at AUB.
In 2017, Bdeir established the “Randa Bdeir Leadership Award” at AUB in Recognition of Outstanding Leadership in Supporting the Careers of Women.
Bdeir has received a number of prestigious accolades and awards, including being elected a MasterCard Champion for her significant contribution to MasterCard’s business growth; being recognized by the Arab Banking Conference as the best Arab woman contributor to the credit card payment system in the Arab world; receiving the Loyalty Leader of the Year Award at the "Marketing Show – Middle East" for her innovation in the various categories of loyalty programs; and receiving the Best Use of Innovative Technology Award.
Bdeir holds three degrees from the American University of Beirut, and has participated in several executive programs at Stanford and MIT.
MASTERCARD INNOVATION FORUM (CONNECTING TOMORROW)
Financial Board (Digital Banking)
Seamless Payments Middle East
Total Telecom Congress
MasterCard Innovation Forum
Cartes et Identifications (Organized by Cartes)
MasterCard Innovation Forum
Mobile World Congress
Loyalty World Europe 2013 (Organized by Terrapinn)
French Arab Banking Forum (Organized by Union of Arab Banks)
Prepaid Summit (Organized by VRL Financial News)
New Arab Women Forum (Organized by Al Iktissad Wal Aaamal)
Welcome Real Time Customer Summit (Organized by Welcome company for loyalty solution)
Women in Leadership (Organized by Naseba Group)
Social Media World Middle East (Organized by Terrapin)
3rd Business Women Forum in Islamic Countries (Organized by Qatari Businessmen Association and Ministry of Economy and Commerce and Islamic Chamber of Commerce and Industry.)
The New Arab Woman Forum (Organized by Al Iktissad Wal A3mal)
Loyalty World Europe
MasterCard APMEA Product Conference and Technology Fair
Fifth Annual MasterCard Prepaid Forum
Leaders in Dubai Forum
Loyalty World Europe Forum
Deputy General Manager and Head of the Electronic Payment Solutions & Card Technology division
Advisor to Chairman and CEO of Bank Audi Group
Assistant General Manager, Group Head of E- Payment solutions and Card Services (reporting directly to the Group CEO).
Marketing & Business Development Director
On the occasion of International Women’s Day 2018, Ms. Randa Bdeir was awarded an Excellence Award from the Arab Women’s Council. The ceremony took place on March 2018 at Université Saint-Joseph de Beyrouth.
In her acceptance speech, Ms. Bdeir described any woman who has reached a high position in the business world in the Arab World as a hero.
For Ms. Bdeir, a journey begins with a woman’s self-confidence and her ability to face challenges that can help her break the glass ceiling imposed on her.
“Women are passionate leaders, energetic, confident, determined, and curious,” said Ms. Bdeir. “They love life and actively craft it to create happiness around them”.