Work

Introducing “The Metallic” card from Credit Libanais.

The exclusive metal card, first of its kind in Lebanon, offers elite clientele a wide array of services and privileges that cater to their lifestyles.

Made from metal, with a minimalist design, sleek look, refined touch and embedded with contactless technology, the card is meticulously crafted to redefine the cardholder’s status and surpass all expectations.

“’The metallic’ is more than just a statement, it comes with a top-of-the-line unique customer value proposition, offering tailor-made privileges.” Mrs. Randa Bdeir, Deputy General Manager and Head of E-Payment Solutions & Cards Technology at Credit Libanais.

The Metallic card from Credit Libanais, guaranteed to grab everyone’s attention and make its holder feel delightfully empowered.

Credit Libanais is pleased to announce that Mrs. Randa Bdeir has joined the Bank as DGM, Head of Electronic Payment Solutions & Cards Technology.

With more than 25 years of experience in electronic payments and cards technology, Randa Bdeir has led key strategic initiatives that have significantly advanced the electronic payments industry in Lebanon and the region and played a major role in hosting and developing innovative payment products in the Lebanese market including the e-commerce and the contactless & NFC technologies, to name but a few.

Mrs. Randa Bdeir, Deputy General Manager at Credit Libanais, said: “In order to promote, encourage and develop E-commerce, it is imperative that we offer cardholders and merchants solutions that are easy to implement. We are in the process of applying a digital security plan that meets present and future market needs. Therefore, we have enhanced 3D secure authentication service to use a new authentication known as One-Time Passcode OTP”

On the occasion of International Women's Day 2017, the American University of Beirut announced the establishment of the Randa Bdeir Award in Recognition of Outstanding Leadership in Supporting the Careers of Women. Mrs. Bdeir, an AUB alumna, considers that this award is especially important because it does not only honor women who are successful, but also because it gives credit to people who support them.

which is a group of 20+ professional women from diverse backgrounds that build a network of qualified women angel investors to invest only in women-led startups as an initiative towards women empowerment.

Launch of the first Visa contactless co-branded mileage card with the Middle East Airlines in LBP.

Launch of e-commerce and mobile commerce security tools under the slogan "Online Payment Security… A Way Forward".

Launch of the Tokenization Technology; a new technology securing tools for e-commerce and mobile commerce.

Introduction of "CloudPay" in Budapest at the MasterCard Innovation Forum, a new Mobile Payment experience that allows customers to create their own electronic wallet and store multiple cards on the cloud to perform secure contactless payments. It is the first cloud-based wallet platform in the Middle East and facilitates payments through other payment channels such as Apple Pay, Samsung Pay, Android Pay, MasterPass & Visa Checkout.

Launch of the first co-branded card in partnership with Mercedes, offering dedicated benefits to Mercedes-Benz clients.

Introduction of payment through the contactless Watch and contcatless Bracelets as a part of the Tap2Pay Wearable family. 

Launch of the "Tap2Pay"; the first NFC Mobile Payment service in Lebanon and the region.

Introduction of a vending machine that allows customers to make a quick buy for pre-designed / prepaid cards for various occasions or personalize their own prepaid card through the Card Artist screen.

Launching of the first Visa Paywave debit card in Lebanon. 

Launching of the online bill payment solution for landline, Internet and DSL, using credit and debit cards. 

The first World Elite card in the region; "The Ultimate" Cedar Miles card was launched, offering 2 miles for every US dollar spent on the card and a possibility to redeem those miles with any of Skyteam’s 20 partners as well as exclusive privileges & benefits.

The First contactless card was introduced on a co-branded card with ABC, the biggest department store in Lebanon, offering its holders a wide range of exclusive benefits.

Launch of the first online shopping platform, allowing Lebanese merchants to sell their products to the world.

New online payment platform targeting VIP clients through which they can access international entertainment and sports events at preferential rates. 

Introduction of the first of its kind showroom that showcases the future trends in the electronic payment industry. 

Bank Audi launched an initiative consisting in a series of workshops for university students entitled “Payment Technologies: Past and Future” and presented by Mrs. Randa Bdeir, Group Head of e-Payment Solutions and Card Services at Bank Audi sal, with the aim of exposing the youth to newly implemented technologies worldwide and to the future of payment trends. 

Bdeir introduced the first of its kind showroom that showcases the future trends in the electronic payment industry. 

Mrs. Bdeir’s quote on the occasion: “We launched these workshops for university students from all over Lebanon because Bank Audi has taken on the responsibility to educate the coming generation. This initiative started with the inauguration of the e-gallery whose objective is to allow the youth to properly understand how the payment system works, what the future payment trends and solutions are, and how they adapt to people’s needs and lifestyles”.

The introduction of the first e-payment solution with 7 different profiles allowing companies to better manage their cash flow.

A new solution was introduced with Bankers to facilitate payment at pharmacies.

Launching a new MEA card to celebrate the arrival of ASN5000 Airplane.

"Dream Trip to Madrid" Promotion was launched targeting all Bank Audi's cardholders.

Bank Audi launched the “Card Artist” portal, a new web-based application which allows customers to design their own personal payment card in a few simple steps. 

The “Card Artist” service allows users to:

• Redesign their existing prepaid or credit card.
• Buy a “Gift Card”, design it and offer it to their loved ones or employees.
• Apply for a new credit card and personalise its design.

A new loyalty program was introduced with the use of 5 characters (Fifi the cat, Gigi the giraffe…) targeting our cardholders' children. 

A "card that talks" was presented at the Arabnet digital summit: the QR Code technology was incorporated to the cards collection, whereby cardholders could snap a picture of the QR Code with a smartphone or they could place the card into a scanner linked to a computer which directly triggered, via internet, a preloaded content to pop up on the screen.

Bank Audi & Amex launched the most prestigious Amex card ever - The Centurion Card.

Launch of the first card in LBP, the “Loubnani” credit card, to enhance patriotism and support the Lebanese currency with the slogan "Let the Lira have its say".

Launching of a co-branded card with Aishti, and second participation in the MasterCard Aishti Fashion Experience, in an effort to reposition Beirut as the fashion capital of the region. 

Introduction of a new technology-based marketing tool, the “multi touch screens”, used for the first time in this event. 

The MasterCard Cedar Miles cards were launched in Jordan, in Jordanian Dinar.

Participation in the first MasterCard Aishti Fashion Experience positioning "Beirut as a fashion capital" and launching a promotion targeting Titanium and World cardholders and offering them a chance to attend the Milan Fashion Week upon usage of their card.

A new mileage corporate card was introduced offering Cedar Miles to both corporations and their employees.

Randa Bdeir is reelected to represent Bank Audi in the Board of Directors of MasterCard for the SAMEA region

A collection of colorful prepaid cards was introduced, targeting various needs: Yellow-Teen Card, Azure-Travel Card, e-Orange-Internet Card, Lime-Money Transfer Card, Vanilla & Purple-Gift Cards.

Introduction of prepaid cards for various occasions: New Born Card, Birthday Cards, Wedding Card, Valentine Card, Mother Day Card, Christmas Card.

The first mirror card targeting exceptional women was created

A government card for Central Bank employees was launched as a first step towards e-government.

MTC Touch launches the e-recharge service via Internet for all "Magic Orange" through Bank Audi e-payment getaway.

A new installment platform was launched, representing a new era of payment. 

Launching of Visa Mini, the world’s smallest debit card. 

Fransabank successfully connected its switch with the switch of the Real Estate Bank in Syria. This connection enabled the international credit cards (MasterCard & Visa) to work officially in the Syrian Market (ATM & POS). 

Introducing new products to every segment:

• PIC Card (MasterCard)
• The Prepaid Cards (MasterCard Electronic)  
  • Lady Card
  • Youth Card
  • Bonus Card
  • Gift Card

These cards were the first prepaid and reloadable cards in the market. They catered to various ages.

As a first step in the agreement, Fransabank issued the First Local Debit Card called Syria Card in favor REB. This card was distributed to government employees to withdraw their monthly salary. 

This card was the first of its kind in Lebanon as it is done with the collaboration of a welfare organization. The concept of the program is to help children's growth.

Every time the cardholder makes a transaction using their SOS MasterCard card, Fransabank makes a donation to SOS Children's Village. 

MasterCard Middle East/Africa has elected its 12-member Board of Directors, which includes Mrs. Randa Bdeir - Marketing and Business Development Director for Fransabank - the first woman to sit on MasterCard Regional Board. 

Delivering a presentation for Real Estate Bank & Commercial Bank of Syria in Syria. A special lecture was presented to the top management and head of departments of the Syrian Banks: REB & CBS.

This presentation highlighted the features and benefits of the credit cards. 

We have been elected as a member in the SAMEA Board of Directors of MasterCard International 2001-2003

• AISHTI: First co-branded MasterCard with a big retail store. This card offers many extra benefits such as special discounts at Aishti stores etc...
• An-Nahar: First MasterCard co-branded with a newspaper. This card offers many extra benefits such as subscription in Al-Nahar newspapers, free Noun magazine etc...

• Friendly Card allowing customers to choose card design, revolving credit card.
• Platinum Card: First Platinum MasterCard introduced in Lebanon, targeting VIPs.
• LibanCell Card: First co-branded MasterCard introduced in Lebanon with a Telecom company. Offers free roaming, among other features.

A new point system program was developed by introducing the World of Gifts Catalogue that gave the cardholders the option to redeem their points against airline tickets as well as against various kinds of gifts such as watches, toys etc...

This program highlighted the importance of creating a new image for the bank by sponsoring a series of educational programs with the Faculty of Engineering & Architecture at the American University of Beirut. 

A special press conference was organized at Fransabank auditorium to launch this event. 

Fransabank was chosen as a member in the CEMEA business Advisors Group that reports directly to the Visa Board of Directors. This committee has the objective of studying the latest developments in Visa products and services and discussing other related issues. 

Fransabank was chosen as a member in the SMART group (Strategic Market Advisors Round Table). The main duty of this group is to suggest to the MasterCard Board of Directors a strategy on how to develop the credit card business and products. 

Net Commerce was established in partnership between Credit Libanais and Data Management. It is a company specialized in E-Commerce Business.

Net Commerce gateway provides real-time online authorization and settlement for credit card payment over the internet. 

A leading provider of Internet payment services, Net Commerce was the first company that manages the submission of payment transactions to the processing networks on behalf of its merchant customers.

This project catered to the MasterCard cardholders who enjoy going out. The guide listed all the addresses of the entertainment and leisure spots in Lebanon: hotels, restaurants, pubs, night clubs, among others.

Fransabank prepared a special incentive program to encourage the employees to sell MasterCard Products. 

Interbank Payment Network (IPN) is a private company owned by four of the largest banks in Lebanon:

• Banque de Liban et d'Outre Mer
• Bank Audi
• Fransabank
• Credit Libanais 

The Interbank Payment Network is responsible of managing the ATM switch for Lebanese Banks.

For the first time in the world, we have invented the Internet Card and introduced it in the market to be used for the web. 

It is a Card with a low limit that enables the cardholder to have access to special programs on the Internet without being subjected to piracy.

On August 1st 1996, an exclusive agreement was signed with Middle East Airlines to launch the "Point System Program" that was the first of its kind in Lebanon. 

CCM manages the first and largest merchant network and offers a complete cards solution in Lebanon and the Middle East.

We have established the CCM in partnership between Fransabank, Credit Libanais and Lebanon and Gulf Bank.

The main functions of this company was:

• To process electronically all transactions made by Credit/ Debit Cards
• To install the POS machines at points of sale

After signing the agreement with the International Airlines Passengers Association (IAPA) and Priority Pass, we have introduced the first credit card in Lebanon with extra benefits and services, such as discounts at hotels, and access to airport lounges, presented in very nice packaging.

IAPA and Priority Pass offer the following benefits:

• Discounts on hotel bills worldwide
• Discounts on car rental company rates
• Executive lounges in international airports

- MasterCard Standard

- MasterCard Gold

- MasterCard Business

For the first time in Lebanon we have introduced new exclusive benefits to MasterCard cardholders by signing agreements with two International companies that provide various services.